Thursday, February 24, 2011

Marilyn

Marilyn Monroe
Picture of Marilyn Monroe at Listal

During winter break my sister and I visited the Warhol museum.  It was the last day that the Marilyn Monroe exhibit was on display at the museum, and we had wanted to go for months.  I'm not a Marilyn Monroe expert, but from what I could tell from the photos, she had a lively personality.  However, as the years progressed I noticed a subtle change.  I remember that this photo was part of a collection taken toward the end of her life.  Until I arrived at this particular collection I couldn't pinpoint what was changing in the photos.  Suddenly, it hit me.  It was her eyes.  I felt that there was this oddly far away look in them, almost like she was sedated.  I thought I was the only one who noticed, so I didn't say anything to my sister.  I heard a few women talking about the look in her eyes a few moments later.  Apparently, I'm not completely crazy.

Thinking about this picture rhetorically, when the photo was originally taken Marilyn was still a sex symbol and American icon whose drug usage was overlooked.  The photo would just be one of many in a large collection of Marilyn Monroe photos.  Looking back on her photos now, they can be grouped into time periods of her life.  The photo shoots toward the end are certainly the most tragic.  Before her death this photo would be just another example of her beauty, but now it embodies the tragedies that occur in Hollywood.

In today's context the feelings provoked by this picture are completely different than they were fifty years ago.  Rather than making me want to be like Marilyn, this picture made me sad.  It is tragic that so many Hollywood stars fall into using drugs.

Wednesday, February 16, 2011

Purely Pathos





This advertisement for the Lake Street Creamery uses only Pathos to entice people to buy their ice cream.  I'm not going to lie, I completely freaked out when I first saw this.  I love kittens.  A tiny kitten, wearing a tiny hat, and eating a tiny ice cream cone was almost too much to handle.  If I did in fact live in LA, I would definitely be making a trip to this creamery.  However, to a person who does not love kittens as much as I do, this ad may not be enough to entice them to go to the creamery.  There is no information about the price of the ice cream, or even where the store is located.  Los Angeles is a big city, so anyone wishing to go to the creamery would have to visit their website to find the address.  Yet, the website is not included in the advertisement either.  Just to find the store requires a google search, provided that the person remembers the name of the creamery.  The kitten is so cute that it distracts the audience from the name of the creamery.  The only thing I take away from the ad is that there was an adorable kitten eating an ice cream cone.  I had to watch the ad twice to remember the name of the creamery.  While relying solely on pathos makes an ad memorable, it can distract from the central message.

Thursday, February 10, 2011

Global Warming Ad

For the past few days I've been trying to think of a powerful ad that has stuck in my mind for sever years.  This commercial is about five years old now, and I still remember it. 

http://www.youtube.com/watch?feature=player_detailpage&v=s-_LBXWMCAM

The ad clearly has a powerful message.  It mocks the attitude that many Americans had when it was first put on tv in 2006.  I remember hearing so many people who did not care about the environment say that they didn't care about it because they would be dead before it became a real issue.

The train symbolizes all of the environmental issues that are not as far off as people believed and still believe they are.  When the man steps away from the train tracks, symbolically avoiding the problem, and leaves behind a little girl in a white dress it shows that if we don't do something about the current state of the environment it will have a negative effect on future generations.  These future generations, our children and grandchildren, are not guilty of causing the environmental issues, but will be left to clean up our mess. 

This advertisement was and still is relevant.  The intended audience is every American.  The message is that we have to start taking care of our environment.  I think it did a great job at getting its message across.