Purely Pathos

This advertisement for the Lake Street Creamery uses only Pathos to entice people to buy their ice cream.  I'm not going to lie, I completely freaked out when I first saw this.  I love kittens.  A tiny kitten, wearing a tiny hat, and eating a tiny ice cream cone was almost too much to handle.  If I did in fact live in LA, I would definitely be making a trip to this creamery.  However, to a person who does not love kittens as much as I do, this ad may not be enough to entice them to go to the creamery.  There is no information about the price of the ice cream, or even where the store is located.  Los Angeles is a big city, so anyone wishing to go to the creamery would have to visit their website to find the address.  Yet, the website is not included in the advertisement either.  Just to find the store requires a google search, provided that the person remembers the name of the creamery.  The kitten is so cute that it distracts the audience from the name of the creamery.  The only thing I take away from the ad is that there was an adorable kitten eating an ice cream cone.  I had to watch the ad twice to remember the name of the creamery.  While relying solely on pathos makes an ad memorable, it can distract from the central message.